Writing That Performs

High-performance written, visual, and crisis communications that build trust and improve outcomes

 
 
 
 

Create Content with Power, Endurance, and Spark

Build trust.

Turn strategy into a strong call to action.

Craft data into visual and creative storytelling.

It all starts with connecting to your audience.

 
the silhouette of three cyclocross cyclists

Photo: The Joe Reynolds Foundation

Writing

MOVING from complex to clear

Science simplified. Social media strategy with snap. Crisis communication that’s quick and calm. Find out more...

Photo: Carl Zoch

Portfolio

See melissa in action

Print. Photo. Video.  Find out more…

Meet Melissa Shays, ND, LAc

Photo of Melissa Shays by Mariva England

Dr. Melissa Shays is a Naturopathic Doctor, licensed Acupuncturist, and writer. She has earned a Bachelor of Science in Biology, a Master of Science in Oriental Medicine, and a Doctorate in Naturopathic Medicine. She has been a Certified Sports Nutritionist and completed the Harvard Medical School Postgraduate Medical Education—Effective Writing for Health Care program.   

Melissa has both medical and communication fluency, enabling her to connect with diverse audiences from athletes to agriculture. Trained in sports performance medicine, she’s learned ways to evaluate what works, what doesn’t, and why.

  • Public health and crisis communications for a rural community

  • Evidence-based medicine, functional medicine, alternative medicine, and Chinese medicine

  • Elite sports performance at the Medicine of Cycling Conference and Medical Emergencies in Cycling Conference at USA Cycling, and the PT MESS course with US Ski & Snowboard Sports Medicine

  • AmeriCorps service for the medically underserved

Member of:

  • National Information Officers Association

  • International Association of Coroners & Medical Examiners

  • Harvard Alumni Association & Harvard Club of Oregon and Southwest Washington

Melissa A Shays, ND, LAc

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